Hispanic-Oriented Casinos - 905 Words

Hispanic-oriented casinos: A gamble that has paid off For many years, Nevada casinos did not make much of an effort to attract the Hispanic demographic, despite the relatively large Hispanic population in the Southwest. There was a clear, underlying assumption that this demographic had little interest in casino gambling, at least not the high-stakes gambling conducted at typical Las Vegas casinos, where it is not unusual for patrons to gamble more than $1,000 in an evening, as well as see expensive lounge acts. Clearly, such assumptions were erroneous given that casinos specifically catering to the Hispanic market are now flourishing in Nevada. Furthermore, because the Hispanic demographic has been so long neglected, even Hispanic leaders are not complaining that their communities are being preyed upon. These new campaigns are seen as a sign of strength of Latino buying power. The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic groups real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and hasShow MoreRelatedGeorge Lopez1863 Words   |  8 Pagesstand-up comedy, Lopez was approached by actress Sandra Bullock for Lopez to produce and star in a comedy. Bullock was concerned about the lack of Hispanic-oriented sitcoms on American television and pushed to get a sitcom on television that starred Hispanics without being exclusively about the Hispanic American community. ABC, who had been criticized by Hispanic American groups for lack of Latinos on their television shows, quickly picked up the television series. In 2002, Lopez became one of the fewRead MoreMgm Case Analysis4401 Words   |  18 PagesInternational, through his Leisure International Company. In 1971, and soon after opening the world’s largest hotel at the time, Paradise Road, Kerkorian sold Leisure International to Hilton Hotels. The following year, Kerkorian began to build another hotel- casino on The Strip that would open in 1973 as the MGM Grand Las Vegas. With 2,100 rooms, the MGM Grand Las Vegas allowed Kerkorian to reclaim the bragging rights as owner of the world’s largest hotel. In 1986, Kerkorian sold the MGM Grand Las Vegas andRead MoreBook Report on The New Ethnic Mob by William Kleinknecht Essay1470 Words   |  6 Pagescrime syndicate is also said to be on the rise. They are involved in illegal lottery networks and control the numbers outlets in New York City. 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[edit] Consumer electronics and computers The film Casino Royale (2006) features many Sony product placements throughout: A BD-R disc is prominently portrayed at one time, all characters use VAIO laptops, Sony Ericsson cell phones and global-positioning systems, BRAVIA televisions, and Bond uses a Cyber-shotRead MoreProduct Placement10682 Words   |  43 PagesAudi cars, first an A3 and then an S8 in the final high-speed scene on the streets of Paris, France. All the cars in the video game Tom Clancys Rainbow Six: Vegas 2 (2008) are manufactured by Dodge. [edit] Consumer electronics and computers The film Casino Royale (2006) features many Sony product placements throughout: A BD-R disc is prominently portrayed at one time, all characters use VAIO laptops, Sony Ericsson cell phones and global-positioning systems, BRAVIA televisions, and Bond uses a Cyber-shotRead MoreEssay on Krispy Kreme Doughnuts6855 Words   |  28 Pagesvision statement. KKD’s doughnut-and-coffee shop concept functions well in locations accommodating drive-through and the company is planning on expanding its presence in locations with substantial customer foot traffic, such as airports, malls or casinos. As the company has set up stores in urban and largely-populated areas, leaving small communities out, it plans on expanding in markets with fewer than 100’000 households. It will also continue its international implementation. The company plans onRead MoreCrm in Supermarkets30832 Words   |  124 PagesSurvey Respondents Companies †¢AAA †¢Amazon.com †¢American Airlines †¢Best Buy †¢Blockbuster †¢CVS †¢Delta Airlines †¢Dick’s Sporting Goods †¢Hallmark †¢Kohl’s †¢The Limited †¢Outback Steakhouse †¢Saks †¢Staples †¢Valvoline Oil Change Industries †¢Airlines †¢Banks †¢Casinos †¢Credit cards †¢Doctors Examples of best-in-class CRM efforts in other industries include: †¢ Burger King Corporation has partnered with online auction site eBay for the first internet-based loyalty program in the fast food industry, called BKRewardsRead MoreAlcohol Marketing and Advertising25059 Words   |  101 Pagesinstructed their media buyers not to place ads on MTV or the UPN network, on wrestling or extreme sports shows, or on teen-oriented shows such as â€Å"Malcolm in the Middle,† â€Å"Gilmore Girls,† â€Å"Boston Public,† â€Å"Sabrina,† â€Å"Grounded for Life,† â€Å"Celebrity Death Match,† â€Å"Dawson’s Creek,† â€Å"Moesha,† â€Å"7th Heaven,† and â€Å"Popular.† A sixth company limited the likelihood of placement on teen-oriented shows by requiring a 70% adult audience for placements. Finally, two of the companies marketing FMBs did not advertise